> ## Documentation Index
> Fetch the complete documentation index at: https://docs.growthmention.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Sources and citations

> Which websites and pages the AI assistants cite when they answer your prompts, and where competitors are cited instead of you.

When an AI assistant answers, it often cites the pages it built the answer from. Those pages are where the assistant learned what it says about you and your competitors — a Reddit thread, a review site, a comparison article, a competitor's own blog. The **Sources** section of the app shows all of them.

It has three views.

## Domains

Every website cited across your answers, ranked by how often.

This is the quickest way to see which sites the assistants trust in your category. If the same few review sites and forums keep appearing, being present — and described well — on them is often worth more than anything on your own site.

<Frame>
  ![Cited domains, ranked by the share of answers that cite each one](https://growthmention.com/docs-img/domains.png)
</Frame>

Clicking a domain lists the pages from it that were cited, and how often. On a forum or review site that tells you which threads and reviews the assistants actually read — the ones worth taking part in.

<Frame caption="The Reddit threads cited in answers to the Notion prompts.">
  ![Pages cited on reddit.com, each with how many answers used it](https://growthmention.com/docs-img/domain-pages.png)
</Frame>

## URLs

The same data one level down: every individual page cited, with how many times. Search it for a page, or for a domain to see all of its pages together.

<Frame>
  ![Cited pages: every individual page the answers cited](https://growthmention.com/docs-img/urls.png)
</Frame>

## Citation Gap

For each prompt, how often **your** site is cited compared with the competitor cited most often:

| Column             | Meaning                                                                  |
| ------------------ | ------------------------------------------------------------------------ |
| **Your rate**      | The share of this prompt's answers that cited your domain.               |
| **Top competitor** | The competitor whose site was cited most for this prompt, and how often. |
| **Gap**            | How far behind them you are.                                             |

<Frame>
  ![Citation Gap: your citation rate per prompt next to the top competitor's](https://growthmention.com/docs-img/citation-gap.png)
</Frame>

Expand a prompt to see two lists:

* **Competitor breakdown** — each competitor's appearance rate on this prompt, with its domain.
* **Content to create** — the competitor pages the assistants cited for it, and how many times. Those are pages that are working for someone else on a question you care about — a clear brief for content of your own.

<Frame caption="One prompt expanded: who else appears for it, and which of their pages the assistants cite.">
  ![An expanded Citation Gap row: competitor breakdown and the competitor pages to learn from](https://growthmention.com/docs-img/citation-gap-expanded.png)
</Frame>

<Note>
  Your site counts as cited when an answer links to your project's domain or any subdomain of it. See [Source score](/metrics/source-score#which-pages-count-as-yours).
</Note>

## Filtering

All three views follow the date range, model and [segment](/setup/prompts#grouping-prompts-into-segments) filters. Different assistants lean on very different sources, so it's worth looking at them one at a time.