> ## Documentation Index
> Fetch the complete documentation index at: https://docs.growthmention.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Share of voice

> Your brand's share of every brand mention in the AI answers for your prompts.

**Share of voice is your brand's share of all the brand mentions in your answers.** Brand visibility asks *"are we in the answer?"*; share of voice asks *"how much of the conversation is ours?"*

## How it's calculated

```text theme={null}
Share of voice = mentions of your brand ÷ mentions of every brand
```

Each brand counts once per answer, however many times the answer repeats it. It's calculated for each assistant separately, then averaged with every assistant counting equally.

**Example.** ChatGPT's answers named brands 600 times and yours 60 times: 10%. Gemini's named brands 200 times and yours 10 times: 5%. Your share of voice is **7.5%**.

## Every brand, not just your competitors

The denominator includes **every brand the answers named** — not only the competitors you've marked. If the answers keep naming a long tail of small players, each of them takes a share, and the leaders' shares are smaller as a result. That's deliberate: it reflects the conversation as it actually is.

## Share of voice vs brand visibility

The two usually move together, but not always:

| What happened                            | Visibility | Share of voice |
| ---------------------------------------- | ---------- | -------------- |
| You start appearing in more answers      | ↑          | ↑              |
| Answers start naming more brands overall | —          | ↓              |
| A competitor drops out of the answers    | —          | ↑              |

A falling share of voice with steady visibility usually means the answers are getting more crowded, not that you're being named less.

## Where to see it

Your share of voice is on the dashboard, and every brand's share is in the **Competitors** table, next to its [visibility](/metrics/brand-visibility) and [average position](/metrics/average-position).

The dashboard's headline figure counts every brand you've marked as **My Brand** — your own, plus any sub-brands — so mark yours on the Competitors page. Until you do, it shows 0%. See [Brands and competitors](/setup/brands-and-competitors#marking-brands).

<Frame>
  ![Share of Voice by Ownership: your brand, competitors and everyone else](https://growthmention.com/docs-img/dashboard-ownership.png)
</Frame>