> ## Documentation Index
> Fetch the complete documentation index at: https://docs.growthmention.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Writing prompts

> Choose and write the prompts Growth Mention asks the AI assistants on your behalf.

A **prompt** is one question Growth Mention asks the AI assistants on your behalf, on every run. Your prompts decide everything you measure — visibility, share of voice and sentiment are all calculated from the answers to them. It's worth ten minutes to get them right.

## Questions, not keywords

People don't type keywords into ChatGPT. They describe their situation. Write prompts the way a buyer would actually ask:

| Instead of          | Write                                                       |
| ------------------- | ----------------------------------------------------------- |
| crm software        | What's the best CRM for a 10-person sales team?             |
| knowledge base tool | Which knowledge base works well for a fast-growing company? |
| acme alternatives   | What are good alternatives to Acme for a small agency?      |

## What makes a good set

<AccordionGroup>
  <Accordion title="Mostly leave your own brand out">
    A prompt that names you — *"Is Acme any good?"* — will mention you in almost every answer, so it inflates your visibility without telling you much. Keep most prompts **unbranded**: the questions buyers ask *before* they've heard of you. Branded prompts are useful for checking how you're described, in small numbers.
  </Accordion>

  <Accordion title="Cover how different buyers ask">
    Vary the size of company, the use case, the constraint (*"cheapest"*, *"easiest to set up"*, *"for regulated industries"*) and the comparison (*"X vs Y"*, *"alternatives to X"*). Different phrasings get different shortlists.
  </Accordion>

  <Accordion title="Use your buyers' words">
    The best source is your sales calls, support tickets and search console queries — the words people use before they know your product's vocabulary.
  </Accordion>

  <Accordion title="Write in your market's language">
    Assistants answer in the language they're asked in, and recommend different companies in different languages. If your buyers ask in Polish, write Polish prompts.
  </Accordion>
</AccordionGroup>

## Adding prompts

Add prompts one at a time or several at once from the **Prompts** page. A new prompt is asked **straight away** — it doesn't wait for the next scheduled run — so answers usually start arriving within minutes.

## Active and inactive prompts

Only **active** prompts are asked. Switch a prompt off to stop asking it while keeping everything it has collected. Your plan limits how many prompts can be active at once, across all your projects:

| Plan   | Active prompts |
| ------ | -------------- |
| Watch  | 25             |
| Growth | 50             |
| Scale  | 100            |

You'll get an email when you pass 80% of your limit, and another when it's reached.

<Warning>
  **Deleting a prompt deletes its answers.** The history it collected goes with it, and it disappears from every past period. To stop tracking a question but keep its history, switch it off instead.
</Warning>

## Grouping prompts into segments

Segments are your own categories for prompts — by product line, by buyer type, by stage of the purchase. Select prompts on the **Prompts** page to file them under a segment. A prompt can belong to several.

Every view built from answers can then be filtered to a segment: the dashboard, competitors, responses, sources, query fan-outs and sentiment all recalculate for just those prompts. That's how you see, for example, that you're strong on *"alternatives"* questions and absent from *"best for enterprise"* ones.