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Brand visibility is the share of answers that name your brand at least once. It’s the headline number on the dashboard, and the simplest answer to “do the AI assistants bring us up?”

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How it’s calculated

Both counts cover the same period, and the same assistants if you’ve filtered to some. Example. Over the last 28 days your prompts collected 200 answers across all assistants. 62 of them named your brand. Your brand visibility is 31%.

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What it counts, and what it doesn’t

  • Answers, not mentions. An answer that names you three times counts once. For how much of the conversation you take up, see Share of voice.
  • Any mention counts. Being recommended and being listed both count as visible. To see how you’re mentioned, see Sentiment and stance.
  • Failed responses are left out. Empty responses and refusals aren’t answers, so they’re not in either count. See What counts as an answer.
If no answer in a period named any brand, there is no visibility figure for it — that’s “nothing measured”, not 0%.

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Reading it over time

The dashboard compares each period with the one before it, of the same length — the last 28 days against the 28 days before that. Day to day, visibility on a few dozen prompts naturally moves by several points, because assistants don’t give the same answer every time. Look at the trend over weeks rather than a single day. The daily digest in your notifications only flags a change of 10 points or more against your 7-day average for this reason.
Brand Visibility Over Time chart

Visibility per assistant, day by day. The dashed line is all assistants combined.

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Improving it

Visibility follows what the assistants read. The pages they cite for your prompts are on the Sources pages — being present, and described well, on those sites is usually what moves this number.