Whether AI assistants recommend your brand, list it, or warn against it — and the tone they use.
Being named isn’t the same as being recommended. For every brand in every answer, Growth Mention records two judgements: its stance — what role it plays in the answer — and its sentiment — the tone used about it. Both come with the sentence from the answer that justifies them, quoted exactly.
Stance is the more useful of the two. Answers to “what’s the best…” questions are warm about almost everyone they name, so tone barely separates brands — but the answers are very clear about which ones they recommend and which they only list.
Stance
What the answer does with the brand
Example
Recommended
Puts it forward as a good choice.
”For a small team, I’d go with Acme.”
Conditional
Recommends it, with a real caveat.
”Acme is solid, but expensive for under 10 users.”
Listed
Names it as an option, with no verdict.
”Popular options include Acme, Beta and Gamma.”
Cautioned
Warns against it.
”Users report Acme’s support is slow.”
Comparison
Uses it as a yardstick, not as an option.
”A cheaper alternative to Acme.”
Context
Mentions it in passing — an integration, a platform.
”Integrates with Acme and Beta.”
Only the answer’s own words count. A brand’s reputation elsewhere never affects its stance in an answer.
Recommendation rate is the share of your mentions that are recommended or conditional. It’s the clearest single measure of whether the assistants are sending people your way.Sentiment index turns tone into one number from 0 to 100: each positive mention counts 1, neutral ½, negative 0, averaged. 50 means neutral. Because recommendation questions draw mostly positive answers, indexes in the 80s and 90s are common for the brands they name — so compare yours with your competitors’ rather than with 100, and watch for drops.
Your sentiment index, day by day. The dashed line is 50, neutral.
When brands are ranked by recommendation rate, small samples are adjusted for. A brand recommended 7 times out of 7 doesn’t rank above one recommended 53 times out of 60 — seven answers are too few to be sure.
Click a brand in the standings to see what was said about it: every judged sentence, with its stance, its tone, the assistant, the day and the prompt it answered. Anything critical comes first. Click All brands to go back.
What the assistants said about OneNote — mostly “with a caveat”: a good fit if you're already on Microsoft 365.
Sentiment by model shows each brand’s index on each assistant, so you can see where you’re treated worse than elsewhere.
The Sentiment page lists prompts where a competitor is recommended and you’re only listed, or not named at all — worst first. Those are the questions where the assistants actively send buyers elsewhere, and the evidence quotes show you exactly what they say.
Assistant
Responses are generated using AI and may contain mistakes.
