Skip to main content
A prompt is one question Growth Mention asks the AI assistants on your behalf, on every run. Your prompts decide everything you measure — visibility, share of voice and sentiment are all calculated from the answers to them. It’s worth ten minutes to get them right.

​
Questions, not keywords

People don’t type keywords into ChatGPT. They describe their situation. Write prompts the way a buyer would actually ask:

​
What makes a good set

A prompt that names you — “Is Acme any good?” — will mention you in almost every answer, so it inflates your visibility without telling you much. Keep most prompts unbranded: the questions buyers ask before they’ve heard of you. Branded prompts are useful for checking how you’re described, in small numbers.
Vary the size of company, the use case, the constraint (“cheapest”, “easiest to set up”, “for regulated industries”) and the comparison (“X vs Y”, “alternatives to X”). Different phrasings get different shortlists.
The best source is your sales calls, support tickets and search console queries — the words people use before they know your product’s vocabulary.
Assistants answer in the language they’re asked in, and recommend different companies in different languages. If your buyers ask in Polish, write Polish prompts.

​
Adding prompts

Add prompts one at a time or several at once from the Prompts page. A new prompt is asked straight away — it doesn’t wait for the next scheduled run — so answers usually start arriving within minutes.

​
Active and inactive prompts

Only active prompts are asked. Switch a prompt off to stop asking it while keeping everything it has collected. Your plan limits how many prompts can be active at once, across all your projects: You’ll get an email when you pass 80% of your limit, and another when it’s reached.
Deleting a prompt deletes its answers. The history it collected goes with it, and it disappears from every past period. To stop tracking a question but keep its history, switch it off instead.

​
Grouping prompts into segments

Segments are your own categories for prompts — by product line, by buyer type, by stage of the purchase. Select prompts on the Prompts page to file them under a segment. A prompt can belong to several. Every view built from answers can then be filtered to a segment: the dashboard, competitors, responses, sources, query fan-outs and sentiment all recalculate for just those prompts. That’s how you see, for example, that you’re strong on “alternatives” questions and absent from “best for enterprise” ones.